At 2 p.m. on March 30, 2012, the fashion sofa trend design sharing conference held by United star was successfully held in Jiangmen golden Hyatt Hotel. In this event, the star invited the senior sofa expert, Arnold Berney, President of the former rite group, and the top sofa designer, KUKA design director general, as the speaker of the sharing conference, to discuss the latest trends in the 2012 sofa design with all the guests. The joint star also invited the leaders of the Secretary General of the Guangdong Furniture Association, Zhang Chengzhi, and the leaders of the Shunde Furniture Research Institute, Qian Jiang, to attend. In addition, several dozen well-known furniture enterprises and design directors, including the Zhihao sofa, left and right furniture, min Hua holdings, Kinwai furniture, and St Roland, also attended the meeting.

This sharing will take "fashion sofa trend design trend" as the theme, and invites famous sofa design experts at home and abroad, share their understanding of sofa design and the latest sofa design concept, provide a platform for sharing and exchange for sofa counterparts, and jointly explore the trend of sofa design in the future domestic and foreign markets.

At the beginning of the conference, Mr. Zhang Chengzhi, Secretary General of Provincial Association, first analyzed the current development trend of furniture industry in Guangdong province. He proposed that the industry is facing the transformation, the enterprise must strengthen its own innovation spirit, highly affirmed the importance and necessity of innovation and the improvement of the design level in the development of the enterprise.

Then, Mr. Huang Xu, general manager of the United star, briefly explained the theme of the share meeting. He believes that with the development of economic globalization, the cooperation between domestic and foreign sofa manufacturers will become more closely, and the future development of the industry will be made towards the direction of win-win cooperation. It's particularly important. Because of this idea, United star held the sharing conference.

After sharing the meeting, Arnold Berney, the senior sofa expert and the president of the former rite group group, first made a detailed analysis of the current domestic and foreign furniture industry development trends. ARNOLD believes that the current economic situation in the European and American markets is not very optimistic, and the production cost gap between China and the European and American countries is shrinking, and some American enterprises have moved back to local production, while the Chinese government, although actively expanding domestic demand, is still unable to replace the share of the export in the short term. In such an environment, Chinese furniture enterprises must enhance their own competitive power by enhancing the added value of their own products and constantly improving the quality of their products so as to cope with the fierce competition at home and abroad. According to the development trend of the furniture industry, ARNOLD put forward his own unique view: with the improvement of the living standard, the price is no longer the only factor that the customer decides whether to buy or not, people pursue more beautiful and characteristic design. Facing the improvement of people's quality of life, customers' demand for furniture is also changing. Multifunctional furniture will be favored. The size design of the product will also be affected by the change of human body shape and the size of the living environment. The furniture industry needs to consider the design of the product size in many ways. Moreover, with the increasing attention paid to safety and environmental protection and the dramatic increase in production costs, new environmentally friendly materials will also be developed. With the younger generation becoming the main consumer, furniture manufacturers should know more about the needs of customers from the network way, and online shopping will also become more and more popular. In addition, ARNOLD is highly affirmed in the future of the Chinese market. Although many people are worried that production will be transferred to Vietnam and other places due to the dramatic increase in domestic production costs, he does not think it will happen because other countries do not have such a sound industrial chain and rich resources in China, as long as China's home. Chinese furniture industry will develop better if it keeps on innovating with peers.

KUKA design director Wang general, with his years of experience in sofa design and the successful experience of KUKA in these years, to share the importance of high quality furniture accessories suppliers for the sofa products enterprise. At the same time, Wang always believes that the furniture industry has developed to the present scale, the market competition has been in the stage of white hot, and the domestic market rely on the price war to snatch the market. Because the comparative advantage of foreign market relying on cost has been gradually talked about. The breakthrough point of furniture enterprises competition lies in product design, which is to enhance their intellectual property rights. High quality furniture design talents stationed in furniture manufacturing enterprises are the key to the sustained and rapid development of furniture industry. In addition, Wang also made his views and views on the trend of sofa design in the next two years. It is believed that the multi-function sofa will be the main direction of the future development of sofa products.

In the last guest question, the head of the big sofa enterprises and the design director of the sofa, put forward a lot of problems on the design trend of the sofa, and we made a thorough discussion on the problem.

With the continuous development of Chinese furniture industry, Chinese furniture enterprises no longer rely solely on imitation and OEM to achieve production and development. In the course of China's furniture integration with the world, a number of excellent furniture designers have sprung up. These top designers are not only the engineers who give the soul of the furniture products, but also the creative consciousness and ideas of the products, but also play a key role in the innovation and the added value of the products. The United star has held the sofa design tidal current sharing meeting, providing a platform for the domestic and foreign furniture colleagues to share and exchange. The designers of the sofa enterprises will get together and collide with the new design inspiration and spark through the exchange and sharing of the design ideas. This event has been praised by the furniture industry, and in the urgent period of transformation from manufacturing to creation in the furniture industry of China, similar design experience and sharing activities have played an active role in promoting the domestic sofa design. At the same time, no furniture partners can learn from each other, share resources, and finally achieve win-win cooperation.